Fashion Modeling
The Garment and Beauty product industries are large
users of models. People want to see what clothes or beauty
products look like on somebody. Your high fashion, designer-label
garments, are designed for what fashion designers view as
the ideal woman. In major markets this is someone tall and
slender, somewhat leggy, with a swan like neck and of course
you have to have that "look" to go with the clothes.
Secondary markets would like to have this, but often work
with fashion models that don't meet these requirements. It
is more important you just have a look of being tall and slender
and that sample clothes will fit you. The "look"
calls for more of the classic beauty than the extreme looks
you find in the fashion magazines.
Fashion
Editorial Modeling
Vogue, Elle, Glamour, Cosmo, etc. These and many other magazines
that focus on fashion have lots of editorial pages they must
fill each month. Many of these editorial pages feature models
wearing what the magazine thinks will be the next trend in fashion.
Editorial work does not pay as well as other types of high fashion
modeling but it is great for building a model's reputation and
getting tear sheets for one's portfolio. Also, because fashion
magazines are not as constrained as advertising work, they can
use more “extreme” and “special beauty”
models in their pages.
Fashion
Runway Modeling
Clothing designers traditionally show their new collections
twice a year, fall and spring, to prospective buyers. Designers
present these collections to a gathering of buyers by sending
models down a walkway or runway. How well a model brings the
clothes to life and shows important features of the garments
can determine how well they sell. So it is worth it to a designer
to have the most ideal models to show these collections. This
leads to why models have to meet very strict requirements and
why they get such high fees for this type of work. These young
models tend to be very tall, slender and move very well in clothes.
Fashion
Catalogue Modeling
There are a lot of clothing catalogues produced. These catalogues,
whether business-to-business, store, or direct marketing, require
models to pose in the clothes they are trying to sell. Generally,
catalogue models are picked for a project because they represent
the ideal of the market segment for which that catalogue is
targeted. Often times this is the classic beauty, tall, slender,
healthy, and beautiful. The marketing idea is for transference,
i.e. if you buy these clothes you will look as nice as the person
pictured in the catalogue. Catalogue modeling usually pays well
because of the volume of photos that must be taken. Models could
be shooting for days to produce one catalogue and that is a
lot of billable hours.
Fashion
Print Modeling
This is fashion and beauty for print advertising. It can be
display ads or collateral print materials. This is the most
demanding work to get but pays the best because of usage and
exclusives. These are the ads that can make or break a designer's
reputation. With these ads it is very important that the concept,
photo and model work perfectly, to convey the “image”
that is wanted.
Fashion
Show Room Modeling
Modeling for buyers in the designer's show room.
Fashion
Lingerie Modeling
Because this type of modeling may be more revealing it requires
very good body tone and proportions.
Fashion
Bathing Suit Modeling
Again, more revealing requires excellent body tone and a healthy
look.
Fashion
Fitness Modeling
As health and fitness has moved more into the public consciousness
a greater demand has grown in this type of modeling. Add to
this all of the fitness, health, and outdoor lifestyle magazines
that are on the newsstands and you have a huge fast growing
category for modeling.
Fashion
Fit Modeling
Fit models have the perfect proportions for a given clothing
size. Garment manufactures and designers hire fit models to
use to piece together new creations, see how they move, and
develop their patterns. Fit models can be hired by manufacturers
in permanent salary positions. It is one type of legitimate
modeling that you can see advertised in the classified section
of the newspaper.
Fashion
Tearoom Modeling
This once was very popular in smaller markets. Usually it would
be at ladies luncheons where models would wander between tables
wearing designer clothes from local fashion boutiques. The models
would describe the outfit they wore and where to buy it. Not
big bucks, but a place to start and gain confidence in a small
market.
Further
Divisions
These categories can have further sub-categories for size -
Petite and Plus, and for age - children, pre-teen, and mature.
Commercial
Modeling
Commercial modeling is sort of the catch all for everything
that isn't fashion and isn't glamour. It is vast and diverse.
The physical requirements can vary greatly. The “look”
can be mom, business executive, scientist, glamorous beauty,
etc. Again, the purpose is to sell something, a product, service,
or idea.
Commercial
Product Modeling
Generally photographers are generating a photo to sell a product
and the model is used to show how the product is used. Also,
the model may be used to convey an image about a product. An
example would be a model dressed like a doctor holding a blood
pressure device. This gives an image of medical authority being
behind the product. There is also the old technique of selling
a product by putting someone attractive by it. And it still
works because people stop to look at a pretty face. The physical
requirements and “look” for commercial product modeling
can vary a great deal. It all depends on the image or story
you are trying to tell. This is where character models are used.
Commercial
Lifestyle Modeling
Models are used in photos showing a period of life or doing
something in life. The photo might be an older couple walking
on the beach and the photo is used in the advertising materials
for a new retirement resort. Or a photo of a young couple playing
in a park with their children and the photo is used in an ad
for a life insurance company. Models are used to act out some
concept or idea of life. The physical requirements, age, size,
etc., can vary greatly. But they always use the "beautiful
people" in these photos.
Body
Part Modeling
Body part modeling is a special category that belongs in both
Fashion and Commercial Modeling. This is the use of just part
of the body in a photograph. Often standard models that look
great in full length shots or head shots don't look so good
close up. Their hands or feet may look horrible. This is where
the body part model comes in. The photographer will set up a
shoot using the standard model's face but the body part model's
hands and it looks like it is just one person. Usually body
part models will specialize in just one part of the body like
hands, feet, legs, ears, or neck.
Glamour
Modeling
Glamour modeling is modeling for photos with a sexual theme.
These could be simple cheesecake or beefcake photos. They can
include bikini, sexy outfits and lingerie modeling. On the cheesecake
level, photos can be used for calendars, posters, and other
pin-up girl products. You can't pick up a car magazine without
seeing a beautiful babe by the car or truck. As one moves to
greater states of undress you move to the adult entertainment
industry with high-end men's magazines like Playboy and then
on down to the low-end back-ally magazines. And let's not forget
the Internet that is now loaded with all levels of sexual photos.
When considering all parts of this side of modeling it is a
very big industry and top glamour models can make as much as
top fashion models. There are no height or size requirements
as in fashion modeling. Where fashion modeling wants you to
look like a beanstalk, glamour modeling wants you to have curves
like Pamela Anderson. Where fashion may want a “special
beauty look”, glamour modeling wants traditional drop
dead gorgeous. This certainly opens up the field for women in
their 20's, 30's and 40's. This field is easy to get started
in as there are lots of photographs who would love to do you
test shoots and photo assignments.
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